In an era where new technologies and platforms like social networks, online video and mobile are spending the entire trillion dollar media and marketing landscape - and consumers are empowered to resist marketing pitches like never before - companies need a bullet-proof game plan for scaling their digital marketing programs.
Last year was a breakthrough year in mobile for TurboTax from both a marketing and product standpoint. The SnapTax iPhone app was a huge success in terms of customer satisfaction, product adoption and competitive differentiation- consumers snaps a pic of their W2 and the app sucks in the data and pre-populates your return and you're done in as little as ten minutes.
A case study about General Mills' library of online video content and the 70M plus views this library has garnered.
Join Questus Founding Partner turned filmmaker, Jeff Rosenblum, as he premieres and discusses key footage from the upcoming documentary, "The Naked Company." This breakthrough film includes interviews with industry visionaries, scientists, CEO's and disruptors to explore what the future holds for advertising.
Leading marketer Best Buy and Location-Based leader JiWire will discuss how they have harnessed the opportunity in location-based marketing. Learn best practices that can be easily executed so you aren't missing its impact today!
Michael Perry, CEO of House Party and Julie Fleisher of Kraft Foods will discuss five actionable steps to identifying and mobilizing dedicated online audiences in the offline world, and illustrate how these steps powered the March 2011 Philadelphia Cooking Creme event.
This presentation is an exclusive case study of Unilever's strategic online advertising initiative to enable it's world-class brands to more closely target consumers at scale with relevant messages as they travel the web.