In an era where new technologies and platforms like social networks, online video and mobile are spending the entire trillion dollar media and marketing landscape- and consumers are empowered to resist marketing pitches like never before- companies need a bullet-proof game plan.
In an era where new technologies and platforms like social networks, online video and mobile are spending the entire trillion dollar media and marketing landscape- and consumers are empowered to resist marketing pitches like never before- companies need a bullet-proof game plan for scaling their digital marketing programs.
Join eMarketer's Geoff Ramsey -- co-author of the exciting new book Digital Impact: The Two Secrets to Online Marketing Success as they reveal two powerful principles:
With Secret #1, Performance Measurement, Ramsey will outline a proven framework for streamlining measurement across ALL digital channels, while delivering a positive ROI. He'll also share the one, single metric that supersedes them all.
With Secret #2, Magnetic Content, you will learn just what it takes to cut through the clutter of competitive advertising pitches today and fully engage with consumers on their terms- and in ways that will lead them to pass your brand message along to others- for free.
Working off the increasingly popular, yet mostly misunderstood, marketing concepts of owned and earned media, the Magnetic Content approach incorporates a five-factor criteria marketers can employ to virtually guarantee digital success and scale.
Don't miss this keynote address filled with case studies, actionable data and strategic insights from two scintillating presenters.
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