Fall '11 Brand

Coronado, California | September 11-14, 2011

Life Ater 'Like:' Mobilizing a Loyal Online Audience Into an Army of Offline Influencers

ppts

Michael Perry, CEO of House Party and Julie Fleisher of Kraft Foods will discuss five actionable steps to identifying and mobilizing dedicated online audiences in the offline world, and illustrate how these steps powered the March 2011 Philadelphia Cooking Creme event.

LifeAfterLike
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Presenter: Julie Fleisher, Director, CRM Content Strategy & Integration, Kraft Foods & Michael Perry, CEO, House Party

Format: PPT