How Best Buy went beyond the check-in & test buy to use location as a true marketing strategy in reaching their on-the-go audience at scale.

This session will review how Best Buy went beyond the check-in & test buy to use location as a true marketing strategy in reaching their on-the-go audience at scale.

People are consuming significant amounts of content while they are out of the home and office across hundreds of new mobile devices. Consumers want location information right now - near me. In fact, JiWire's latest Q2 Insights report said 53 percent of consumers are willing to share their location on their mobile device for more relevant content. Or maybe its Best Buy's CTO that said it best "The only thing better than overnight delivery is In-Stock, Right Now, Near You!"

Leading marketer Best Buy and Location-Based leader JiWire will discuss how they have harnessed the opportunity in location-based marketing. Learn best practices that can be easily executed so you aren#t missing its impact today!

•Find a way to be location relevant
•Rich User Experience
•Change your measurement goals
•Scale
•Bring in new revenue/costumers (not just reward existing ones)