An exclusive case study of Unilever's strategic online advertising initiative to enable it's world-class brands to more closely target consumers at scale.

This presentation is an exclusive case study of Unilever's strategic online advertising initiative to enable it's world-class brands to more closely target consumers at scale with relevant messages as they travel the web. The presentation will outline how Unilever worked with agency Mindshare and digital media company Specific Media to optimize online ad targeting.

With targeted and re-targeted advertising, Unilever was able to engage in an on-going interaction with target audiences throughout the purchasing funnel: from category consideration to brand purchase. The program included deep links to Unilever's CRM systems - automatically delivering targeted communications to key audiences via ad sequencing and combined display/video exposure tactics on cross-media platforms.