October 16-19, 2011 | Las Vegas, Nevada

Summit Articles

The secret to Virgin America's happy customers

Virgin America knows that a great marketing campaign won't succeed without a fantastic product behind it. Read on to find out how it is dominating digital in the air and on the ground.

How to find the best marketing medium for your budget

Branded audio, interactive media, and video all have a place in the marketing mix. So, what are the considerations that marketers must weigh when making a decision on where to focus their efforts?

The unprecedented shift that will change the marketing world

We spend the majority of our time interacting with others, but as marketers we constantly speak the wrong language to the wrong person. Consider these insights into the division between the virtual and physical self -- and how most businesses today are completely neglecting the current online reality.

A survival guide to SoLoMo (social, location, and mobile)

In the immediate future, people will be leaving their PCs and stepping out into a world of internet-connected devices and context-specific information services. Are you prepared?

Downloadable Presentations

Virgin America: Marketing Innovation Flying High

Gale's keynote focused on the role of product and service innovation and it's impact on emerging media. She presented case histories from Virgin America and revealed how an engineer's wish for seat back power helped build the case for inflight WiFi and set the foundation for the airlines use and success in social media.

Future of Music Listening

As traditional radio begins to the see the shadow of online radio, it's clear that a transitional point is upon us. Pandora has surpassed popular terrestrial radio stations in New York City for the first time. Online services including Pandora, Spotify, Turntable and Radio have grown rapidly thanks to the strength and speed of cloud computing, mobility and a new appetite for online music discovery.

This Monumental Shift: Exploring The Future of Behavior, Technology & Marketing Through a Pipe

Join Leonard Brody, President at Clarity Digital, for an exciting session about the evolution and division between the virtual and physical self and how most businesses completely miss the virtual . We spend the majority of our time interacting with others but we constantly speak the wrong language to the wrong person.