Porter Gale, Former VP of Marketing at Virgin America, is an internally known speaker and entrepreneur with over 20 years of experience working in marketing, advertising and independent filmmaking.

If you have trouble viewing this video, please try our YouTube channel.

Conversation timeline

0:00 - Can social media save Amit Gupta?
5:20 - Flying Virgin America is like flying in an iPod 9:00 - The passion that launches an airline 12:00 - Virgin was truly a start up 16:00 - Staying tech focused 19:00 - Creating iconic Virgin headsets 20:30 - Lightning hit the hanger days before launch
23:45 - Social media partnerships
28:30 - Location-based promotions and media coverage 32:30 - Catering to digitally-savvy customers 36:30 - ROI and consumer experience 40:00 - Launching a new reservation system 47:30 - Being honest with guests

Run time is 50:01