It's a jungle out there. But it doesn't have to be. In this session you will find a unique case study about the Identity Monitor brand that reveals how a potentially tumultuous relationship between a video media buyer and an audience development company can actually be smooth sailing.
Join Adam Archer and Ryan Gaspar as they walk you through a breakdown of Dial's Facebook games for charity, showing best practices, screenshots and metrics.
The iMedia Agency Summit Advisory board has identified Klout as one of the most powerful innovations in media - a company they believe is changing the industry and helping them do their job better. You will hear from Klout on how they differentiate themselves in the marketplace, what the value proposition is, monetization/commoditization, and generally pitch their wares on how they are changing the industry.
The iMedia Agency Summit Advisory board has identified PlaceIQ as one of the most powerful innovations in media - a company they believe is changing the industry and helping them do their job better. You will hear from PlaceIQ on how they differentiate themselves in the marketplace, what the value proposition is, monetization/commoditization, and generally pitch their wares on how they are changing the industry.
The iMedia Agency Summit Advisory board has identified Flite as one of the most powerful innovations in media - a company they believe is changing the industry and helping them do their job better. You will hear from Flite on how they differentiate themselves in the marketplace, what the value proposition is, monetization/commoditization, and generally pitch their wares on how they are changing the industry.
The iMedia Agency Summit Advisory board has identified Flashtalking as one of the most powerful innovations in media - a company they believe is changing the industry and helping them do their job better. You will hear from Flashtalking on how they differentiate themselves in the marketplace, what the value proposition is, monetization/commoditization, and generally pitch their wares on how they are changing the industry.
The iMedia Agency Summit Advisory board has identified shopkick, Inc. as one of the most powerful innovations in media - a company they believe is changing the industry and helping them do their job better. You will hear from shopkik, Inc. on how they differentiate themselves in the marketplace, what the value proposition is, monetization/commoditization, and generally pitch their wares on how they are changing the industry.
This presentation cuts through the complexity of the advertising industry by looking at its evolution over time. From the creation of the first billboard to the Exchanges, DSPs, and Trading Desks of today, we take a comprehensive look at where the industry started and where it will go next.