Fall '11 Agency

December 4-7, 2011 | Scottsdale, Arizona

Summit Articles

What clients want from agencies and media companies

Your clients expect you to have an intimate knowledge of their business and marketing objectives. Read on to find out what else big brands want from you.

An essential guide to expanding your agency

Are you thinking about adding a practice area to your agency? Before you do, take a moment to hear from your peers about what you need to know before you flip the switch.

How to build strong partnerships with your clients

Agencies and their clients should be pursuing the same goals. So why does it always seem like they're fighting on opposing teams? Find out how to work together in harmony.

4 key capabilities for the modern agency

Technology continues to advance digital marketing, so what steps are you taking to keep up? Check out these essentials for agency success this year.

Downloadable Presentations

Online Video: When Your Client Demands Viral

It's a jungle out there. But it doesn't have to be. In this session you will find a unique case study about the Identity Monitor brand that reveals how a potentially tumultuous relationship between a video media buyer and an audience development company can actually be smooth sailing.

Gamification

Join Adam Archer and Ryan Gaspar as they walk you through a breakdown of Dial's Facebook games for charity, showing best practices, screenshots and metrics.

Closing Session: Klout

The iMedia Agency Summit Advisory board has identified Klout as one of the most powerful innovations in media - a company they believe is changing the industry and helping them do their job better. You will hear from Klout on how they differentiate themselves in the marketplace, what the value proposition is, monetization/commoditization, and generally pitch their wares on how they are changing the industry.

Closing Session: PlaceIQ

The iMedia Agency Summit Advisory board has identified PlaceIQ as one of the most powerful innovations in media - a company they believe is changing the industry and helping them do their job better. You will hear from PlaceIQ on how they differentiate themselves in the marketplace, what the value proposition is, monetization/commoditization, and generally pitch their wares on how they are changing the industry.

Closing Session: Flite

The iMedia Agency Summit Advisory board has identified Flite as one of the most powerful innovations in media - a company they believe is changing the industry and helping them do their job better. You will hear from Flite on how they differentiate themselves in the marketplace, what the value proposition is, monetization/commoditization, and generally pitch their wares on how they are changing the industry.

Closing Session: Flashtalking

The iMedia Agency Summit Advisory board has identified Flashtalking as one of the most powerful innovations in media - a company they believe is changing the industry and helping them do their job better. You will hear from Flashtalking on how they differentiate themselves in the marketplace, what the value proposition is, monetization/commoditization, and generally pitch their wares on how they are changing the industry.

Closing Session: shopkick, Inc.

The iMedia Agency Summit Advisory board has identified shopkick, Inc. as one of the most powerful innovations in media - a company they believe is changing the industry and helping them do their job better. You will hear from shopkik, Inc. on how they differentiate themselves in the marketplace, what the value proposition is, monetization/commoditization, and generally pitch their wares on how they are changing the industry.

PREDICTION: The Past, Present, and Future of Online Advertising and How to Navigate The Space

This presentation cuts through the complexity of the advertising industry by looking at its evolution over time. From the creation of the first billboard to the Exchanges, DSPs, and Trading Desks of today, we take a comprehensive look at where the industry started and where it will go next.

Blog Posts

The Art of Storytelling with the Science of Software: iMedia Summit Day 2

Once again John Durham brought us out of our stupor and focused our attention. Amidst all of the meetings, and speeches, there is business being done.

Are you ready for some Monday?

John Durham was the perfect person to open iMedia. He is an astute veteran of not only our industry but everything iMedia has to offer.

Why 2012 is all about measurement

The key to 2012 will be deriving insights from the measurement brands are doing to make the correct decisions. If you are an agency, you should show the need for data, and outline for clients how the data will impact their businesses.