In celebration of the 25th Anniversary of the hotelier's signature chocolate chip cookie, DoubleTree by Hilton launched the nationwide "Cookie CAREavan Tour," a mobile food truck campaign in May 2011, that completed a 15,000-mile, 50-city tour that shared more than 265,000 of their legendary chocolate chip cookies. The nationwide tour was driven by a multi-platform social media campaign that included Twitter, TopGuest, Foursquare, YouTube and Facebook, which served as the hub for all tour related content.
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Presenter: Amy Jo Martin, Founder & CEO, The Digital Royalty
Format: PPT
