Long-gone are the days when all TV viewing was driven by families watching their favorite shows in the living room on a single stationary TV. Today's video content - whether full-episodes or short-form - is increasingly being watched on a multitude of screens that allow consumption to happen anywhere in the home or outside of it.
Mark L. Walker reveals Disney's multi-platform video strategy, rooted in rich storytelling, smart distribution, and above all, a deep understanding of the audience.
Tactics that have proven invaluable in the digital world are now actively part of television in 2012. What are these applications? What is the scale? How will they get executed? Who will lead that charge?
We hold these truths to be self-evident, that all views are not created equally. Evolved research of this medium will show that various video placements have radically different costs, engagement and impact.
By partnering with FreddieW, one of "The Most Powerful YouTube Stars in the World" (Business Insider), Samsung stormed the viral video chart in September 2011, debuting at Number 1 and driving over 9.6 million video views for its new Galaxy S II smart phone. The program, created in partnership with Digitas and Collective Digital Studio, illustrates the power of matching like-minded creative forces and giving them the freedom to translate a brand message organically and authentically to an engaged audience base.
In this session, GE's Katrina Craigwell shares how this iconic brand works with unique media companies like VICE Media to create their content strategies.
In this session we will focus in on successful examples and varied techniques, and update you from the front lines of the business reality of selling not only shows but the business models that surround them.
The traditional broadcast model of "build it once, run it 1000 times" doesn't work online. With over 70 billion media impressions served up for Verizon for any given campaign, message burnout is a real issue.
A comprehensive discussion from early stage development to finished content for distribution on the web and/or mobile devices.
Walk through preparing for the video game industry giant E3 Video Game Conference. From pre-planning and coordination of the show to gathering and creating materials, executing on-site and distributing to over 2M viewers worldwide.
Dell eCommerce Global Director Diane Bunton will walk us through Dell's unique challenge and even more unique solution. She will be joined by Neil Perry, President of Poptent, a crowdsourced video solutions company.
Today, video production is an industry movement unto itself. AJ Vernet will review the state of this movement and its transformation of the overall digital video landscape.