The iMedia iMoms Summit in Orlando, Fla., kicked off with a lively opening reception. It was a lovely evening and a great start to the summit.
"Technology is the biggest catalyst for strengthening the bond [between mom and advertiser]," says The Gap's Tricia Nichols. So how can advertisers tap into this decision-making demographic?
Today's case study from Chris Cox, Hershey Company's global digital marketing lead, provided an excellent example of just how powerful digital has gotten.
The iMedia iMoms Summit is rolling along in style. See for yourself in this photo tour of the event.
The first day of iMedia's iMoms Summit in Orlando, Fla. was jam-packed with presentations from The Gap, Cooking.com, and Pinnacle Foods -- the home of Aunt Jemima.