Spring '12 iMoms

April 22-25, 2012 | Orlando Florida
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Summit Articles

The driving force behind The Gap's biggest wins

By bonding with moms, brands can connect with the key purchasers in many homes, as well as their children. Learn how to form a mom-brand relationship that will last a lifetime.

How 10 apps became indispensible to moms

If you're a mobile marketer not thinking about the mom demographic, it's time to start. These examples will help nurture that big idea.

Coca-Cola's secret to connecting with moms

Coca-Cola's LivePositively.com engages moms in recycling, scholarship development, environmental awareness, and other social responsibility initiatives. Here's what your brand can learn from this program.

How to harness the power of mobile moms

Moms are one of the largest and most influential demographics in mobile. Here's how to make them happy.

Downloadable Presentations

"Just Like Homemade" Social Video Recipe for Success

To bring the brand's "just like homemade" story to life and take the mystery out of how they're made, the Pinnacle Foods' brand committed to its first-ever video-propelled social media campaign designed to reach a female-skewing audience.

Coca-Cola's Live Positively Platform, Engaging the Mom Demographic

Coca-Cola is empowering moms to engage in community involvement and social responsibility initiatives through their own corporate responsibility initiative, LivePositively.com

Moms as Brand Storyteller for The Gap

In her keynote, Tricia Nichols shared how GapKids and BabyGap have continually approached consumer engagement with moms, turning interactions into a long lasting bond with the brand.

Sweet Success - Hershey's Leverages Multi-Channel Digital Campaigns to Drive Strong Business Results

Learn how The Hershey Company used a highly-targeted, multi-channel digital strategy to drive awareness and sales growth for one of its most popular heritage brands.

Shopper Marketing in a Digitally Empowered World

With the rapid development of mobile and point of sale technologies, the way consumers shop has changed dramatically. Shopper marketing now includes media channels far beyond the physical store that used to be the one and only area of focus.

Reaching Today's Mobile Moms

In this session, we will debunk and illuminate insights about moms as early tech indicators of what's "next" from apps to sites, and from mobile to tablets.

Blog Posts

Fun photos from the iMoms Summit

The iMedia iMoms Summit in Orlando, Fla., kicked off with a lively opening reception. It was a lovely evening and a great start to the summit.

The consumption trends of media moms

"Technology is the biggest catalyst for strengthening the bond [between mom and advertiser]," says The Gap's Tricia Nichols. So how can advertisers tap into this decision-making demographic?

Hershey's sweet success and reaching mobile moms

Today's case study from Chris Cox, Hershey Company's global digital marketing lead, provided an excellent example of just how powerful digital has gotten.

More photos from the iMedia iMoms Summit

The iMedia iMoms Summit is rolling along in style. See for yourself in this photo tour of the event.

Moms, marketing, and meatballs: iMoms Summit day 1

The first day of iMedia's iMoms Summit in Orlando, Fla. was jam-packed with presentations from The Gap, Cooking.com, and Pinnacle Foods -- the home of Aunt Jemima.