Spring '12 iMoms

April 22-25, 2012 | Orlando Florida

Sweet Success - Hershey's Leverages Multi-Channel Digital Campaigns to Drive Strong Business Results

ppts

Learn how The Hershey Company used a highly-targeted, multi-channel digital strategy to drive awareness and sales growth for one of its most popular heritage brands.


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Presenter: Christopher Cox, Global Digital Marketing Lead, The Hershey Company

Format: PPT