Spring '12 iMoms

April 22-25, 2012 | Orlando Florida

Moms as Brand Storyteller for The Gap

videos

In her keynote, Tricia Nichols will share how GapKids and BabyGap have continually approached consumer engagement with moms, turning interactions into a long lasting bond with the brand.

In her keynote, Tricia Nichols will share how GapKids and BabyGap have continually approached consumer engagement with moms, turning interactions into a long lasting bond with the brand. Through emerging and expressive brand platforms like Rock Candy and Casting Call and activation of recent partnerships with Pinterest and Diane von Furstenberg, Gap maintains permission from moms to further innovate and transform their digital and retail experiences. Moms are a true storyteller for this brand, and Gap provides moms and kids with the tools to express themselves in the ways that moms love.