Spring '12 Agency

May 20-23, 2012 | Colorado Springs, Colorado

AT&T AdWorks and Levi's Case Study: "Engaging Consumers through Mobile"

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In this session with AT&T AdWorks, an outlet digital marketer from Levi's will share campaign objectives, methodology, results and key learnings.

In this session with AT&T AdWorks, an outlet digital marketer from Levi's will share campaign objectives, methodology, results and key learnings. When Levi's wanted to build engagement and drive store traffic for the brand, they created rich media mobile ad units incorporating GPS location to pinpoint where the user was and drive in-store. The combination of using breakthrough targeting capabilities on mobile, coupled with rich media video interactivity helped drive in-store traffic using the location feature. This campaign, whose results shattered other campaigns on the AT&T network and across the industry, showcases how better targeting and use of media on mobile can drive engagement and drive people into stores.

Maria Mandel Dunsche, VP, Marketing & Media Innovation, AT&T AdWorks
Kendra Peters, Outlet Digital Marketer, Levi Strauss & Co.