Spring '12 Agency

May 20-23, 2012 | Colorado Springs, Colorado

Keynote Address: "SoLoMo: Creator of The Hyper-Connected Consumer & What Brands Can Do to Keep Up"

videos

Having founded Rockfish in 2006, Kenny Tomlin has watched the convergence of social, local and mobile have a massive effect on consumers, simultaneously changing the needs of his clients virtually overnight.

Having founded Rockfish in 2006, Kenny Tomlin has watched the convergence of social, local and mobile have a massive effect on consumers, simultaneously changing the needs of his clients virtually overnight. While this disrupting force sent marketers scrambling to adapt and develop best practices in a short period of time, it also revealed endless opportunities for brands to connect with consumers through completely new channels. In his keynote, Kenny will focus on how riding the SoLoMo wave has shaped the agency model, how brands are turning a mass disruptor into success and how emerging technologies built by startups are changing everything.

Kenny Tomlin, Founder & CEO, Rockfish