Spring '12 Agency

May 20-23, 2012 | Colorado Springs, Colorado

Insight Presentation: "How SoLoMo is Empowering Consumers, Transforming Shopping and Disrupting Advertising and Retailing"

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SoLoMo is transforming consumers' experience and creating disruptive new opportunities for advertisers and retailers. As Paul Adams (formerly with Google and now at Facebook) said, "the world of advertising will fundamentally change because of the emergence of the social web."

SoLoMo is transforming consumers' experience and creating disruptive new opportunities for advertisers and retailers. As Paul Adams (formerly with Google and now at Facebook) said, "the world of advertising will fundamentally change because of the emergence of the social web." Dr. Phil Hendrix, immr/GigaOm Pro analyst and author of several recent reports on SoLoMo (available upon request), will provide a compelling overview of SoLoMo and its implications for advertisers. Topics include: - How geo-tagging and social media are changing the way in which consumers search for and find information - What location and time reveal about the consumer's context - How locations, places and even objects are becoming important new channels for advertisers - Forecast growth of hyperlocal mobile advertising, among local and national advertisers - Benefits of harnessing "Digital Signals" produced by SoLoMo

Philip E. Hendrix, Ph.D., Founder and Director, immr