Spring '12 Agency

May 20-23, 2012 | Colorado Springs, Colorado

Keynote Panel: "Social, Local, Mobile: Pursuing the Elusive Consumer at the Borders of Media, Commerce and User Experience"

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The 2009 IAB/Bain Study stated flatly that marketers faced a "consumer pursuit crisis." Consumers were already living, working, buying, learning and informing themselves digitally, and marketers were struggling to keep up.

The 2009 IAB/Bain Study stated flatly that marketers faced a "consumer pursuit crisis." Consumers were already living, working, buying, learning and informing themselves digitally, and marketers were struggling to keep up. Fast forward to 2012 and the issue is even more pronounced. In today's proving grounds of social, local and mobile, are marketers starting to catch up with the elusive consumer? In this provocative keynote panel, top marketers will share stories of their successes and struggles and we'll seek answers to some timely questions: what budgets are being accessed to drive SoLoMo initiatives? Which agencies are being relied on to help? Is it even about advertising? And what kinds of ideas are driving these efforts forward?

Lisa Bari, Director of Digital Marketing, Virgin America
Cathleen Ryan, Group Manager, Social, Mobile & Emerging Media, Intuit
Jennifer Wainwright, Channel Marketing Manager, Ashland (Valvoline)
Barbara Williams, Global Emerging Digital/SEM Lead, Xbox at Microsoft
Moderator: Doug Weaver, Founder and CEO, Upstream Group / iMedia Senior Analyst