"How SoLoMo is Empowering Consumers, Transforming Shopping and Disrupting Advertising and Retailing"
SoLoMo is transforming consumers' experience and creating disruptive new opportunities for advertisers and retailers. As Paul Adams (formerly with Google and now at Facebook) said, "the world of advertising will fundamentally change because of the emergence of the social web." Dr. Phil Hendrix, immr/GigaOm Pro analyst and author of several recent reports on SoLoMo (available upon request), will provide a compelling overview of SoLoMo and its implications for advertisers.
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Presenter: Philip E. Hendrix, Ph.D., Founder and Director, immr