Summer '12 Entertainment

June 26, 2012 | Hollywood, California

Case Study: What Mark Wahlberg Can Teach Us About Consumers & Marketing Strategy

videos June 26, 2012

During this expert presentation, industry pundits will tee up a never before presented, visually stunning Universal Pictures brand impact study.

During this expert presentation, industry pundits will tee up a never before presented, visually stunning Universal Pictures brand impact study as a recent backdrop to discuss where media entertainment brands must move next in order to: 1) Create the most meaningful and memorable moments of surprise and delight across on-the-go consumers 2) Identify and seize the overall market opportunity 3) Face the unique opportunities and challenges specific to entertainment brands This session will include visionary level dialog infused with prescriptive recommendations from individuals who have been covering the space and responsible for billions of dollars in media and entertainment spend.