Summer '12 Entertainment

June 26, 2012 | Hollywood, California

Creative Showcase: The Best in Today's Movie Marketing

videos June 26, 2012

The chaotic movie business is finally starting to embrace digital solutions in much broader ways.

The chaotic movie business is finally starting to embrace digital solutions in much broader ways. But there are still challenges for both sides. Approaches and executions traverse every social media channel, turning fans into advocates and hopefully converting the "uninitiated" into fans or at least willing "opening weekend" moviegoers. This former studio marketing executive will present a slice of the movie/digital landscape, including: - Movie marketing vs. marketing marketing - Movie info hubs vs. story extension experiences - Earning digital respect (sequels as a secret weapon) Join Peter Stougaard as he shares creative case studies and expected trends in the future of movie marketing enhanced by digital.