Fall '12 Brand

September 9-12, 2012 | Coronado, California

New Brand Loyalty Concept: "Turning Stock Ownership into Brand Ownership"

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LOYAL3 offers a technology platform that enables consumers to buy stock in the brands they love as easily as they buy products, directly from the company's website and Facebook page.

LOYAL3 offers a technology platform that enables consumers to buy stock in the brands they love as easily as they buy products, directly from the company's website and Facebook page. And when brands turn consumers into owners, great things happen. Ownership changes everything. According to Bain & Company, when a consumer becomes an owner, they spend 54% more and refer 2x the number of new consumers. And according to Opinion Research Corp, 48% of your customers want to own you. LOYAL3 CEO, Barry Schneider, and Director (and former Facebooker) Chris Kelly will discuss how ownership fundamentally changes human behavior, becoming the world's first behavioral currency and the ultimate LIKE. For the first time ever it's possible to own your consumer, by making it easy for them to own you. And in today's tough zero-growth economy, deepening brand engagement and increasing consumer economics is an idea whose time has come.