Have you ever witnessed the construction of an ad in real time? On Monday, iMedia Breakthrough Summit attendees were treated to just that.
It's Breakthrough time. This is the summit where we learn about new ideas, new technologies, and new consumer habits. Things certainly got started right this year.
The opening reception at the iMedia Breakthrough Summit was held in an open barn at the Hyatt Regency Lost Pines Resort and Spa. Check out photos of the welcome reception and other gorgeous details.
The key to mobile is understanding the new connected consumer. During her keynote, Stephanie Bauer Marshall treated summit attendees to a glimpse into Verizon's mobile strategy and offered three important steps.
This is what the summit world looks like between keynote addresses, panel discussions, networking breaks, and one:one meetings at the Hyatt Lost Pines Resort and Spa in Texas.
The best way to get the inside scoop on an iMedia Summit is through the tweets. For brevity and humor, here are the best from Breakthrough day 1.
Brendan Kraham from Google's mobile sales and product strategy team shared some of the exciting new initiatives being explored at Google and some strategic considerations we should be thinking about when it comes to executing in the mobile space.