Fall '12 Agency

December 2-5, 2012 | Scottsdale, AZ

Summit Articles

Why successful agencies lean on strategic alliances

Data provide valuable consumer insights, but the sheer volume of information is staggering. Here's why smart agencies rely on partnerships to navigate the increasingly complex advertising world.

3 reasons why digital campaign ideas fail

When executing a breakthrough idea in the digital realm, it's easy to commit a number of mistakes. Here's what to avoid when implementing online-specific ideas.

How to strengthen agency-client partnerships

The model for how brands partner with agencies is evolving rapidly. Here's where these relationships are headed.

How to master tech investment decisions at an agency

The ability to make the optimum technology investments is becoming an even more critical success factor for agencies. Here's how to make the right choices.

Downloadable Presentations

Pathing the Industry Future with Luminary Internet Ad Pioneers

Join author, marketer and evangelist Cory Treffiletti, SVP marketing, BlueKai for a collaborative panel discussion focused on his recently released book, "The Internet Ad Pioneers." Eighteen years ago the internet advertising industry was still an infancy concept, managed by a small handful of marketing visionaries. Almost two decades later, with an industry value of over $45 billion, the sector has seen rapid growth and a wealth of success stories.

Privacy Debate: Urgent Issue or Industry Hype?

Join Alan Chapell, President, Chapell & Associates, in a spirited debate with privacy experts and luminaries Marc Groman, Executive Director, General Counsel, NAI Omar Tawakol, CEO, BlueKai. Chapell will provide insight into the day's current privacy debate, pro and con.

Digital Media People Unite - Get Involved in a Partnership You Can Be Proud Of

Learn about The Collective for Good and how you, too, can get involved. The Collective is a non-profit industry organization that was born out of last year's iMedia Agency Summit in Scottsdale when two "half-in-the-bag" agency execs got into a late night discussion about saving the world.

Partnerships, Lifeblood of a Future-Forward Agency

Join John Montgomery, COO, GroupM Interaction for a discussion on the partnerships that will be critical to agency success in an increasingly complex advertising world.

Welcome by Summit Host - Monday

As SVP and lead of North American media at iCrossing, Jonathan Adams has the privilege of directing the rapid growth of their well-established media practice. Adams' team currently manages clients such as Direct TV, William's Sonoma, PNC Bank, Lego, Hampton Inns and Mitsubishi Motors.

Welcome by Summit Host - Tuesday

As SVP and lead of North American media at iCrossing, Jonathan Adams has the privilege of directing the rapid growth of their well-established media practice. Adams' team currently manages clients such as Direct TV, William's Sonoma, PNC Bank, Lego, Hampton Inns and Mitsubishi Motors.

For more information on presentations, please contact katharine@imediaconnection.com.
Blog Posts

The top summit tweets and photos

Agency Summit attendees have posted hundreds of tweets and beautiful pics from Scottsdale, Ariz. Here are the words and images that define this year's event.

Photos from the iMedia Agency Summit

Day two of the Agency Summit concluded with "great America" themed receptions. As these pictures prove, the cocktail hour and dinner reception were great ways to end a busy day.

Vivid pictures from the iMedia Agency Summit

The iMedia Agency Summit is being held at the beautiful Marriott Camelback Inn in Scottsdale, Ariz. Check out photos of the luxury resort and desert landscape attendees encountered on their first day.

Your top Agency Summit tweets and pics, so far

Did we pick your tweet? Here are the most insightful, provoking, and funny comments from the Agency Summit so far, as well as the top photos you're posting to Twitter and Instagram.