Join author, marketer and evangelist Cory Treffiletti, SVP marketing, BlueKai for a collaborative panel discussion focused on his recently released book, "The Internet Ad Pioneers."
Join author, marketer and evangelist Cory Treffiletti, SVP marketing, BlueKai for a collaborative panel discussion focused on his recently released book, "The Internet Ad Pioneers." Eighteen years ago the internet advertising industry was still an infancy concept, managed by a small handful of marketing visionaries. Almost two decades later, with an industry value of over $45 billion, the sector has seen rapid growth and a wealth of success stories.
Treffiletti will lead a discussion with strategic "pioneers" Maggie Boyer Finch, founder & CEO, King of the Web, Rick Parkhill, chairman, PopTent, Kate Thorp, director, US Board, LBi, and David Yovanno, president, Mediaplex. You'll hear their stories, key challenges and the significant impact strategic partnerships and collaboration had in shaping and growing the Internet advertising business.
You'll have an opportunity to do a bit of pioneering too. Each featured pioneer will lead interactive discussion groups asking how we may partner together to move the industry forward today in different strategies and platforms. We'll close with key thoughts and takeaways from the audience about the actions to move the industry forward from where we are today.
Presenters: Maggie Boyer Finch, Founder & CEO, King of the Web; Rick Parkhill, Chairman, PopTent; Kate Thorp, Vice Chairman, Global Board of Directors, Mobiles Republic; David Yovanno, President, Mediaplex; and Cory Treffiletti, SVP, Marketing, BlueKai (moderator).