Fall '12 Agency

December 2-5, 2012 | Scottsdale, AZ

Making Big Data Small for the Brand

videos

A brand discusses brand specific goals related to their campaign and how they harnessed the right real-time data to succeed.

Media6Degrees President, Penry Price, takes the stage with Ming Wu, VP Trading, Accuen and Paul Pellman, CEO, Adometry to discuss the ways in which agencies, brands and their technology partners collaborate to activate data in order to increase the efficiency and effectiveness of brand marketing across the value chain. During this conversation, a brand will discuss brand specific goals related to their campaign and how they harnessed the right real-time data to succeed.

Presenters: Paul Pellman, CEO, Adometry; Ming Wu, VP Trading, Accuen; Julian Zilberbrand, SVP, Global Digital Director, Strategic Partnerships & Technology Solutions, Starcom Mediavest Group; and Penry Price, President, Media6Degrees (moderator).