Fall '12 Agency

December 2-5, 2012 | Scottsdale, AZ

Keynote: Strengthening Agency+Client Partnerships

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It is a universal truth that a big brand advertiser in possession of a good advertising budget must be in want of an agency. But the core strategic partnership between the brand and the agency is evolving rapidly in these changing times.

It is a universal truth that a big brand advertiser in possession of a good advertising budget must be in want of an agency. But the core strategic partnership between the brand and the agency is evolving rapidly in these changing times.

The changes prompt questions, like "what will 'Agency of Record' even mean in 2013 and beyond?" "What are the economic forces driving the client/agency relationship?" And, "in a world of infinite data points about media and consumer behavior, who owns what information and why?"

In this morning's keynote presentation, iMedia's chief content officer Brad Berens will interview Wells Fargo SVP, digital marketing Alan Gellman and MAGNAGLOBAL (part of Interpublic) managing partner Brian Monahan about their long collaboration, the challenges brands and agencies face together, and the forces that can drive them into conflict.

How do one of the nation's biggest banks and a big holding company agency partner together to grow each of their businesses? Join us for a provocative conversation.

Presenters: Alan Gellman, SVP, Digital Marketing, Wells Fargo; Brian Monahan, Managing Partner, MAGNAGLOBAL Intelligence; and Brad Berens, Global Chief Content Officer, Digital Marketing Division, dmg :: events (interviewer).