February 3-6, 2013 | Amelia Island, Florida

Summit Articles

The strategy that made Macy's a success

Marketing trends come and go, but the actions that foster brand loyalty stay the same. Here's how one brand has cultivated customer devotion for 155 years.

Understanding the new "moments of truth"

Bob Thacker, former CMO of OfficeMax, Target, and Sears, provides unique insights into reaching consumers at the right time with the right message.

General Mills' "hacker" approach to marketing

Social media moves fast, and smart marketers know how to experiment and adapt quickly. Here's how one company stays ahead of the curve by embracing change.

3 steps to filtering big data

Marketers swimming in a deluge of data need to separate valuable insights from useless information. Here's how to identify exactly what you need to best inform your campaigns.

Downloadable Presentations

Summit Host Welcome

Bob gave voice to the strategy, "Don't Make Ads, Make News!", a directive that generated highly successful, highly efficient marketing campaigns.

Keynote: Macy's: 150+ Years of Customer Centricity

Companies do not make it to be 150+ years old unless they truly have customer centricity as an essential aspect of their DNA.

Case Study: Making the Moment of Truth Matter via Social Archetyping - The Jack Daniel's Social Story

What is the brand going to say in that moment of truth of interaction with people? How does a brand be truly meaningful, interesting and fun?

Keynote: Brands, Content and the Moment of Truth: The Agile Approach to Unlock Brand Growth

While many marketers struggle to incorporate the rapidly-growing set of social media options into their marketing mix, smart marketers experiment fast to jump start brand growth.