Spring '13 Brand

February 3-6, 2013 | Amelia Island, Florida

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videos

Opening comments by Bob Thacker, Former CMO, OfficeMax, Target & Sears.

Bob Thacker is Executive Director of Adopt-A-Classroom, a non-profit organization focused on raising monies to provide much needed supplies for our nationís classrooms. 75 percent of all classroom materials are provided for by teachers. Adopt-A-Classroom has 85,000 pre K-12 teachers pre-registered for adoption. This represents 25 per cent of all public schools. Adopt-A-Classroom is the only non-profit in the nation that enables donors to identify and make contributions to specific classrooms.

Prior to joining Adopt-A-Classroom, Bob was Sr. Vice President, Marketing at OfficeMax. Joining OfficeMax in late 2005, he brought a strong background in marketing and brand development. In his leadership role, Bob led the companyís brand positioning and all customer marketing interactions.