Many believe the digital marketing landscape is splitting. But in reality, data and creativity can work together for amazing results. Here's how.
Acxiom's chief marketing and strategy officer discusses the increased importance of data for today's marketers and the new innovations that are driving the future.
You'll never tap into data's true power if you don't understand human behavior. Learn what actually influences consumer decisions and what it means for marketing's future.
Team One's executive creative director discusses the effect of big data on creativity and what marketers need to consider when using large data sets.