Spring '13 Infocus

June 4-6, 2013 | Chicago, Illinois

Summit Articles

Understanding today's digital woman

Ninety-one percent of women believe that marketers don't understand them. Clearly, it's time for change. Here's how Macy's is leading the charge.

Why we need more women in ad tech

There is a clear gender imbalance in ad tech, especially at the senior level. Here's how women can begin to flourish in the industry.

Downloadable Presentations

How Signals Are Trumping Demographics

If your brand is only focusing on the demographic, you're doing it wrong.

Driving Social Engagement Among Women

In today's saturated social media environment, how can brands deepen social relationships with the female consumer?

Nestle Connects In-Store with Mobile Branded Dinner Recommendations

The frozen unit for Nestle wanted to encourage shoppers to consider frozen dinners as a regular dinner solution, not just a quick fix when shoppers were in a time crunch.

Connecting with Consumers Across Devices

Reaching customers in a multi-platform, multi-device world is challenging, but also essential for marketers today.

Reaching Social Moms

Social media has quickly become a mission-critical marketing platform for brands as they seek to connect with consumers on a daily basis.

Rules of Engagement

As brands build out their content strategies, they're learning new rules of the road when it comes to creative engagement with their customers.

Understanding Today's Digital Woman

Women are hugely influential to marketers and make the vast majority of purchase decisions, yet many women say that advertisers don't understand them.

Targeting the Curly Hair Demo

The new EverCurl product line presented a unique challenge for L'Oreal Paris.

Go Swipe Yourself: Navigating Digital Disruption

The rapid ascension of the tablet, ever-changing consumer consumption trends and an industry push for more engaging and integrated advertising has forced many publishers to radically alter their approach to the market.

From Millennials to Nesters

Marketers are increasingly messaging to women based on their life stages, rather than old-fashioned categorizations and demographic breakdowns.

The Human Energy Crisis & the Role of Digital Media

There is currently a human energy crisis when it comes to productivity: We all feel like we're doing too much - there's more day than time! Becky Frankiewicz, SVP/GM Global Costco, PepsiCo will bring to life the emerging research on this topic and examples of how digital is playing in this space through a female specific lens.

For more information on presentations, please contact katharine@imediaconnection.com.
Blog Posts

The only way to reach the new digital mom

Today's moms want brands to treat them as individuals -- not as generic moms. Katie Ford and Jill Griffin of Starcom MediaVest Group discussed how to reach women at different life stages...

Macy's Launches Clinton Kelly Social Media Initiative, Mobile Next

As part of its branded content efforts, Macy's has launched the "Help me, Clinton" social media initiative to reach women across Twitter and Facebook. Jennifer Kasper of Macy's shared details of the program...

Pinterest Adds Analytics, Rich Pins For Brands

Fast-growing social platform Pinterest recently introduced an analytics product for businesses, brands, and partners that integrates the platform into their sites, said Pinterest's Steve Patrizi at the iMedia InFocus Summit...

iMedia InFocus Summit: All That Jazz

The iMedia InFocus Summit began on Tuesday with an amazing welcome reception. The event, which is being held at the Renaissance Chicago Downtown Hotel, is mixing it up for iMedia by taking place in the heart of this metropolis...