During the closing power keynote at the iMedia Entertainment Summit in Hollywood, Calif., Netflix's CMO discussed the company's marketing tactics and described the power of paring marketing data with creativity to produce some amazing results.
Bernie Su, the man behind the innovative web series "The Lizzie Bennet Diaries," thinks of himself as, simply, a storyteller. (He might be a bit modest.)
In June, Google claimed that it can predict the movie's opening weekend. At the iMedia Entertainment Summit, Cheryl Idell, EVP of client solutions at Nielsen, asked: "Who cares?"
Hollywood is no longer the go-to place for movie or TV show production. At the iMedia Entertainment Summit, we heard from two innovative individuals who are solidifying Oregon's place in the future of entertainment, storytelling, and technology.
An all-star lineup of studio executives addressed important questions and talked openly about the day-to-day marketing operations at their companies.
To kick off iMedia's Entertainment Summit, tech catalyst Lori H. Schwartz interviewed former Fox executive Lucy Hood. The chat covered not only where Hood sees the state of television heading, but also the part she played in where it is today.