Innovation isn't about the technology. It's about how you apply it. Here's why brands need to think more holistically about providing value.
How do tech startups fit into the mobile landscape? In this Q&A, Ed Kaczmarek of Mondelez International shares his mobile insights and predictions.
Marketers often get stuck in a mental vacuum, so it's crucial to look for inspiration in unfamiliar places. Here's what the ad industry can learn from an online pioneer in the field of education.
These days, the incorporation of digital technology is becoming a given. So where does that leave the digital marketer? Here's how to prepare for what lies ahead.
If you're reading this description and thinking: "I have mobile down," this is still the session for you!
Omeze discusses what the company is doing to target, measure, and ultimately monetize in mobile.
Hendrix discusses how new technologies are enabling mobile commerce, transforming shopper marketing and loyalty programs, and creating new opportunities for brands and retailers.
As smartphone and tablet use continues to grow, marketers who aren't reaching consumers with a cohesive brand message across all screens will find themselves at a significant disadvantage.
As one of the largest theatre chains in the world, Cinemark will join Urban Airship to share its phased approach to driving great mobile app engagement, from solving core customer needs to its innovative Cinemode rewards solution for conscientious moviegoers.
Let's face the facts: There's no doubt that privacy concerns are top of mind for brand marketers in today's era of digital advertising.
Aligning with morning occasions was a primary focus for PepsiCo's major product launch, Mountain Dew Kickstart, a new energy drink made with real fruit juice.
Kroger and THINK Interactive will discuss how they are using insights and trends in mobile adoption and emerging consumer behaviors, as well as contextual consumer research, to build a seamless user experience for shoppers, whether in-store or online.
In mobile's short history, consumers have developed such an adversarial relationship with advertising that they are paying for it to go away in their games and apps.
As digital media continues to reshape our world, there is an increasing need for brands to reevaluate their positions in the market, exploring the notion of the digital value ecosystem and how new media is allowing for entirely original modes of marketing.
In this case study, Intel and Pereira & O'Dell will highlight their Cannes Lions Grand Prix win in Film, Branded Content and Entertainment, Cyber for "The Beauty Inside."
Back by popular demand and in partnership with the Digital Media Review (DMR), the 2013 iMedia Next Wave Showcase will shine the spotlight on some of the most valuable new and up-and-coming companies in the marketing and digital media space.
There is no such thing as a single-screen campaign anymore, since audiences consume media across multiple screens every day.
With the advent of mobile, marketers and advertisers are constantly challenged to capture the interest of their target audiences in a compelling and, ideally, natural ways at the moment consumers are engaged with their mobile devices.
Consumers do want to engage with brands on wearable devices like Google Glass, but they want utility, not traditional advertising.