Keeping up with the connected consumer becomes more challenging for brands every day. Becky Frankiewicz explained why marketers should be rethinking the consumer, the store, and how to create engaging experiences.
Culture, currency, human behavior, and marketing are all being rewritten from the ground up, and only experimentation and innovation can keep brands afloat. Leonard Brody of GrowLab charted a path for marketers through this intimidating landscape.
The iMedia Brand Summit is off to a great start, and the momentum is only going to continue with Tuesday's iMedia 25 panel of marketing leaders and innovators.
How do you develop a relevant brand voice to successfully connect with a new generation of young fans? Check out the insights from this iconic dance brand.
New technologies often mean big changes for brand marketers. Lori Schwartz gave summit attendees an in-depth look at the innovations from this year's Consumer Electronics Show.
Google Glass is an exciting new device, but several problems need to be addressed before it goes to market. Here's why everyday consumers aren't thrilled about the current version of Glass.
The iMedia Brand Summit is a gathering of some of the brightest, savviest, and most innovative marketers in the world. So it's no surprise that several hot buzzwords have emerged. Here are the brand new terms you should know.
Even high-level brands have difficulty finding and keeping talent. Here's some useful advice from senior marketers on hiring and retaining great team members.