As the social landscape develops, marketers are struggling to keep up. Here's how to choose the right channels and establish an authentic voice.
The lines between entertainment and advertising continue to blur, and more brands are turning to content creation. Here's how GE captured its audience with video content.
The first-ever iMedia Content Summit in Huntington Beach, Calif., is well under way. Here's how iMedia gets the party started.
Are marketers truly putting their dollars where they belong? Let's explore the misconceptions associated with ad buying in the TV, cable, and online spaces.
iMedia spoke with keynote speaker Chris Cox, senior manager global digital marketing, The Hershey Company. Here's what he had to say about the inaugural iMedia Content Summit.
The iMedia Content Summit in Huntington Beach, California, featured speakers from leading brands, publishers, and agencies. Here's a few notable takeaways from the event.
The discussions on the second day of the iMedia Content Summit focused on TV and digital video. Here's how the The Coca-Cola Company made attendees tear up.