Data has quickly become the marketing buzzword to beat all buzzwords. While it is easy to quickly become overwhelmed by the volume of information out there, brands and agencies can use data to create value in many ways, even beyond the traditional examples.
There's no denying that the amount of data now available to marketers is already changing the agency model, industry relationships, and advertising as a whole. But is the volume of data ultimately helping or hurting us?
What if marketers had the ability to track consumer emotional responses faster and more accurately? Now they can with this new technology tool.
In the midst of the large amounts of data overwhelming today's marketers, are we forgetting about the creative? Here's how to leverage data to deliver campaigns your consumers want.
Great things always happen when you bring together passionate, smart folks who are committed to advancing the industry. If you missed the iMedia Agency Summit, it might validate you to know that whatever challenges you are having, you are not alone.
This case study is a synopsis of the presentation Conversant's Jim Nichols delivered during the iMedia Agency Summit.
Bringing together media agencies, creative agencies, and advertisers, and focusing on "The future of data-driven creativity," the iMedia Agency Summit offered a great arena to discuss the challenges and opportunities that agencies are facing in their attempt to embrace new digital technologies.