Marketers are not prepared for the sheer disruption that Generation Z has unleashed on the media world. Here's how brands should be handling this key demographic.
According to Jack Myers, chairman of MyersBizNet, being an agent of change isn't necessarily a good thing. Here's why it's time for marketers to change their thinking.
Will digital and TV ever align with each other? Here's how changing technology will affect the TV advertising landscape.
Among all of the shifts occurring in the marketplace, the most overlooked one is the social shift happening with the Hispanic demographic. Here's how to connect with this vital population.
Mobile is no longer part of the "emerging" bucket; it's an integral part of the lives of consumers. Here's the current state of mobile advertising.
At the iMedia Entertainment Summit lunch in Beverly Hills, California, one industry leader was honored with the iMedia Visionary Marketer Award. Here's who won.
Now more than ever, it's crucial that marketers pay attention to what's new on the hottest social networks. Here's how Twitter, Pinterest, and Facebook approach monetization.