Getting content marketing right can be trickier than it seems. Here are some tips from Adam Kmiec, senior director of social media and content at Walgreens, on the topic.
In order to stay relevant, brands need to break away from traditional marketing models. Here's a case study from an iconic cosmetics brand that's successfully innovating.
How can you leverage the power of your brand to improve lives? Here's one company's story of why it was inspired to shift its marketing strategy.
The digital technology making our lives easier is also creating more complexity in the industry. Here's why marketers should consider both sides of every story.
iMedia Brand Summit attendees gathered to assemble over 500 hygiene kits for donation to the Veterans Village of San Diego. Here's how a partnership can benefit local communities.
For a brand to stand out from its competitors, marketers must take bold action. Here are a few key suggestions from author Denise Lee Yohn's Insight Address.