During a fireside chat at the iMedia Breakthrough Summit, Chip Gross of AKQA discussed the agency's creation of a new Universal Orlando Resort Mobile Experience, which was designed to "make having fun easy."
Even though phones are now personal computers, it's no longer about one specific device or channel. Consider how mobility is challenging both consumers and marketers.
Waffle House is known for not paying for advertising. But this strategy hasn't prohibited it from keeping loyal consumers engaged -- both online and offline.
AT&T has been reshaping the mobile experience on many levels, including the ways in which people can enjoy a football game. Here's how.
Learn how the soft drink company's new internal social media HUB, combined with its commitment to innovation, is enabling it to better tap into consumers' ever-changing digital habits.
Crowdsourcing can often be an inexpensive solution to business challenges that also drives brand loyalty and engagement. Here's how one toy brand is winning with the strategy.
The Weather Channel fosters a culture that puts innovation at the forefront, rather than relegating it to a side project. Here's how.
Impossible is not a death sentence for innovation, it's a challenge. Not Impossible's Rick Eberling shared his inspiring story to marketers at the iMedia Breakthrough Summit.