A veteran marketer who's been on both sides of the brand/agency table explains how digital marketers can make themselves more valuable to the clients they represent.
Agencies -- no matter how large or small -- must be quick in execution in order to meet their clients' needs on both innovation and scale. In this Q&A, we asked Nicole Estebanell, SVP/group media director for DigitasLBi, for insight on tools and tactics she uses to support diverse talent.
Mixed blood and decades of insider learning strike a balance in this call-to-action piece from an agency veteran.
This baffling generation gets a little less puzzling with a look at what makes them tick and how brands can approach them with success.