Brian Host as iMedia Commerce Summit mobile bootcamp host!
Join internationally recognized author and marketing thought leader Jamie Turner as he takes you on an information-packed whirlwind tour of some of the more advanced targeting and tracking techniques now available in mobile.
Vert has been working with Shoney's Restaurants on a mobile-first social initiative to implement a localized marketing strategy for the brand and for each of Shoney's 150+ restaurants.
As mobile continues to drive marketers to improve their relationships with customers, loyalty programs are in the hot seat.
We've all seen the famous video that shows how intuitive an iPad is for infants.
When brands scale social media, business grows. Brands that create a more vibrant, conversational dynamic among customers develop deeper relationships, improve customer satisfaction, and gain better insights.
We all know data can tell an important story about consumer behavior, and when we layer in proximity-based details that help us connect the physical location with a mobile consumer, there's a gold mine of opportunities to create retail engagement.
As a person's path-to-purchase meanders through an expanding set of touchpoints every day, how can consumer brands and retailers work together to achieve their goals in this intricate marketing environment?
In the heavily venture-capital funded world of ad technology, the pressure is on to create the next "unicorn" (companies with a $1 billion exit valuation).
We all understand that virtual currencies (a type of digital money) can be used to buy and sell things/services, and that the ecosystem of people accepting cryptocurrencies (a medium of exchange like normal currencies such as USD, but designed for the purpose of exchanging digital information) as payment is expanding.
Video is becoming an important component in creating engaging and immersive eCommerce experiences.
User-generated content, such as ratings and reviews, images, and Q&A, has revolutionized the online consumer purchase journey.