Finding the right talent for the right job is becoming increasingly more difficult as roles within the agency change. Take a look at the new models for hiring.
Today's young people live in a far different reality than many marketers knew when growing up. So how can they expect to connect with these young people in an authentic way?
The proliferation of technology has permeated the masses and shows only signs of acceleration. Agencies try to compete with their algorithms and math men. But are they enough?
The era of big brands dominating everything is over. The rules of the game are always changing, and the ones that find themselves at the finish line are always the ones that are open to change.