Creative has not been at the forefront of the programmatic revolution, but the opportunity is there. Discover why it's important and how we can make positive changes.
Dealing with the ins and outs of creative can be challenging on a large scale. Follow these guidelines for making a personal audience connection.
If you've created great content that didn't give you the reach you were looking for, there's a secret formula you need to know. These are the three main components of virality.
Now is the time to move beyond linear creation of strategy. Check out this five-step system to identify and foster new lines of thinking.
Seth Haberman welcomes the iMedia Breakthrogh Summit brand marketers and agency excutives to a one-day, closed door bootcamp.
People don't see algorithms. People see ads. Yet, as the ad industry quickly moves toward an inevitable end state where the vast majority of media is transacted programmatically, something kind of important got left behind: creativity.
Many have argued that data and creativity are mutually exclusive.
Gone are the days of the "one size fits all" approach to marketing.
Advertisers and consumers alike are craving more transparency in the programmatic media landscape to better understand how their media dollars are being utilized.
Agencies sell programmatic as a silver bullet, but often forget it must serve two masters: media and creative.
Social media and content marketing venues are embracing video, and brands are getting onboard.
Kevin Ryan welcomes attendees to the 2015 iMedia Breakthrough Summit: "Navigating Content & Creativity in a Programmatic World"
Ashley J. Swartz, Founder, Furious Corp. tees up the "Innovation Hour" with a look into the technologies that drive advertising today and in the very near future.
The rules preventing the merger of PII with ad-serving data are perhaps the most oft-referenced privacy rules in adtech.
Connected devices started with mobile and have expanded to the items we use every day.
Darwin said it's not the fittest, but most adaptable to change that survives.
See where programmatic is now, where it's headed, and how marketers can navigate the obstacles.
Agencies sell programmatic as a silver bullet, but often forget it must serve two masters: media and creative. Let's talk about what that means in reality.
Take a look at the complex relationship between these connected devices, advertisers, and consumers.
Are you doing enough to protect your customers' personal information? See why brands need to do more to keep sensitive data safe.