February 5-8, 2006 | Bonita Springs, Florida
Keynote interviewees discuss media without borders, and a case study combines integrated marketing and internal strategies.
Yahoo's Ron Belanger chats with our executive editor about the intersection between search and branding.
iMedia editors at the Brand Summit in Coconut Point this week contributed to this piece.
Matt Heinz, senior director of marketing for HouseValues Inc. and a Summit attendee, says to test-- but not for too long.
MIT's Henry Jenkins offers insight into consumer-driven support; then, panelists discuss the art and science of media planning.
Henry Jenkins chats with our executive editor about what consumers are doing with media and how marketers can get engaged.
From engagement and interaction to MSN and Google, find out what's on the minds of Brand Summit Attendees in Coconut Point.
Summit attendee Sean Cheyney, VP of marketing and biz dev for AccuQuote, gets greater ROI with more efficient buys.