Internet video has the greatest potential to blend several marketing elements: paid search, branded entertainment, viral marketing, consumer generated media, behavioral targeting, Web site brand marketing and online gaming. 

Today, more than half of U.S. online households connect via high-speed access, and by 2008, eMarketer says, more than half of total U.S. households will be on broadband internet access. This essentially provides advertisers with a new online "mass" audience.

In today's presentation, Mark Naples will walk you through several components of creative video campaigns that almost always guarantee you'll achieve your goals.

Mark Naples Bio: Mark Naples is managing partner for WIT Strategy, a strategic communications consultancy that serves clients who do business on the web in the U.S., Europe, and Latin America. WIT Strategy helps these organizations identify and leverage marketplace opportunities, developing and executing strategies that enable them to meet their sales and marketing and/or corporate public affairs objectives in the most cost-effective manner. Formerly the Vice President of Marketing, Investor Relations, and Privacy Officer for 24/7 Real Media, Naples' experience in media, marketing and public affairs (with firms such as Ogilvy & Mather and Kearns & West) has ranged from lobbying for the "Baby Bells" as part of the Telecom Reform Act of 1994 to the summer 1996 re-launch of AOL.com.

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Speaker(s): Mark Naples, managing director, WIT Strategy

Format: Zipped PowerPoint File