UNICEF's marketing director advises not to overlook cause-based marketing initiatives-- they may just turbo-charge your branding efforts.
U.S. sponsorship spending on cause marketing will reach $1.08 billion in 2005, according to the IEG Sponsorship Report. A growing number of businesses and nonprofits have discovered that online technology can "turbo-charge" their cause-related marketing partnerships.One of the leaders of this movement is UNICEF, a Global Movement for Children mandated by the United Nations (UN) General Assembly. It is a non-profit organization committed to ensuring special protection for the most disadvantaged children-- victims of war, disasters, extreme poverty, all forms of violence and exploitation and those with disabilities.
Today, UNICEF's Susan Schroeter will demonstrate how cause-based marketing makes business sense and can benefit your brand. You'll hear winning examples of the simple, effective strategies that get the best results.
Susan Schroeter's Bio: Schroeter is the managing director of marketing & corporate partnerships at the U.S. Fund for UNICEF in New York, where she has worked since 1995. UNICEF, the world's leading children's organization, is voluntarily funded and partners with the corporate sector through a variety of innovative strategies that are designed to be mutually beneficial to both industry partners and UNICEF. Schroeter directs brand development for marketing campaigns such as "Trick-or-Treat for UNICEF." Schroeter also serves on the executive committee of The Partnership for Quality Medical Donations, a nonprofit alliance of pharmaceutical and healthcare manufacturers and nonprofit international development organizations. Prior to joining the U.S. Fund for UNICEF, Schroeter worked for Clarke Communications in Ireland, with account management responsibilities for retail relationships, pharmaceutical and beverage manufacturers.
GET THE PODCAST
- [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)
- [MP3] Download the show (MP3)
Speaker(s): Susan Schroeter, Director of Corporate Partnerships & Alliances, UNICEF
Format: Zipped PowerPoint File
