February 5-8, 2006 | Bonita Springs, Florida
Dave Chase and Ron Bloom speak at a recent iMedia Summit on the marketing opportunities podcasts and iPod video offer.
HouseValue's Matt Heinz discusses how he and his team have developed and executed loyalty programs and relationship management campaigns.
Mark Naples explains how to use video in your campaign to guarantee its success.
Gay Gaddis presents what she learned from developing the interactive component of a J.C. Penney integrated holiday campaign.
Yahoo! Search Marketing Senior Director Ron Belanger presents a case study that centers around measurement of brand lift generated from search.
Automotive marketing experts list four ways to ensure that your website drives sales.
Presenters from Verizon and La Agencia De Orcí describe their tactics for targeting African-American and Hispanic audiences.
MIT Professor Henry Jenkins gives the keynote presentation at the recent Coconut Point Brand Summit.
Right Media's Alex Hooshmand introduces iMedia Brand Summit attendees to the core concepts and technology enabling ROI efforts.
Panelists at the recent Brand Summit in Florida discussed whether media planning is an art or a science, and how it's changing.
Doug Weaver interviews marketers from CBS' and Washington Post's digital properties about the changing mediascape.
