March 26-28, 2006 | Henderson, Nevada
iMedia CEO Rick Parkhill kicked off Breakthrough '06 with an opening presentation about new marketing channels.
Harris Interactive poll results measure the impact digital and "on the go" media have on teenagers' consumer behavior and advertising receptiveness.
Enpocket's Mike Baker demonstrates how to create mobile marketing success with three campaign case studies.
Freestyle Interactive's Mike Denzler demonstrates how emerging media platforms can be used in marketing to gamers.
Skyworks' Garry Kitchen presents a case study on an advergame created with Miller Brewing Company, SMG Play and Agency.com.
Learn what innovative marketers are doing in the VOD space with national programmers.
Jeff Marshall of Starcom offers ideas on how best to maneuver the new mobile media landscape.