April 13, 2006 | Beverly Hills, California
Food Network's Susie Fogelson and E! Networks' Suzanne Kolb share details of their integrated marketing campaigns to reveal how they outperformed expectations.
New distribution channels + new consumer behavior = a new entertainment world.
MarketTools' Heidi Dickert and Warner Bros.' Abe Recio introduce a mobile marketing research tool that targets the on-the-go consumer.
CNET Networks' Vince Broady describes best practices and presents case studies.